Alliance for Food and Farming Launches Food Safety Guide for National Farmers’ Market Week

8/5/2013 8:33 AM

Today, the Alliance for Food and Farming (AFF) launched a new food safety guide at www.safefruitsandveggies.com as part of National Farmers’ Market Week to provide consumers with information that can help them choose a vendor when shopping at a farmers’ market.

Many consumers who shop regularly at farmers’ markets have developed a list of their favorite vendors. But if this is a new shopping experience or if a consumer is exploring a market they haven’t visited before, the AFF’s new guide may help a shopper determine if the food is grown safely and responsibly. By asking just a few questions from the AFF’s guide, a consumer may also learn some interesting farming facts, which can add to the overall farmers’ market shopping experience.

These suggested food safety-focused questions by the AFF are similar to those asked by local grocery stores and restaurants of the farmers who supply their fruits and vegetables.  Farmers who sell to local grocery stores are subject to stringent government laws and regulations regarding food safety and pesticide usage which are verified through enforcement measures and federal and state product sampling programs.  Vendors selling at farmers’ markets may not be subject to the same scrutiny by a buying entity or the government, therefore shoppers may want to ask just a few of these questions to learn more about how the food is produced.

Shopping at a farmers’ markets is an enjoyable way to buy fruits and veggies and it also provides consumers with a wonderful opportunity to learn more about how that food is grown and connect with farmers.  We hope this new webpage helps more consumers create their own ‘favorite vendor’ list.

Read, learn, choose but eat more organic and conventional fruits and veggies for better health.

Click the image below to view the guide. 

 

 

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